About Me

Hi, I’m Muhammad Bilal, a Digital Marketing Executive based in Karachi, Pakistan. I have hands-on experience in performance marketing, social media management, and e-commerce campaigns, with a strong focus on running and optimizing Meta Ads and Google Ads to drive brand awareness, traffic, leads, and sales.

I enjoy building data-driven strategies that connect creative content with measurable results. In my roles and internships, I’ve managed multi-platform content calendars, collaborated with creative teams for visuals and ad creatives, and reported performance insights using social and web analytics. I’ve also worked on campaigns that significantly improved engagement and campaign performance through consistent posting, refined targeting, and optimization.

Beyond day-to-day execution, I’m passionate about continuously improving—testing new ad approaches, learning from performance data, and applying best practices in SEO, paid media, and content strategy.